Bonus: 7 menu features that really work
There is no secret that a menu is the main marketing tool in any restaurant. You may have plenty of auxiliary features by which you will be trying to increase you sales: from table stands to bar counter stickers, but the menu is the main catalogue of dishes and drinks as well as other services sales.
For one, the menu is the first thing I evaluate when I get into a restaurant. This is a kind of a mirror of a marketer. The efforts he made show how serious the approach to work in this establishment is. It happens quite often that a competently arranged menu can sell even more than a waiter does.
Creating menus or menu engineering is really a science, a whole branch of restaurant marketing.
Continue reading “What kind of menu is more functional: with or without photos?”