November 2017 - REST OF ALL

In the series of materials on “Opening a restaurant” I am considering for you some situations based on my more than ten-year practical experience.

Owing to the article “How to choose a good name” you have an idea of the mechanics of this creative process as well as of how important the choice of Target Audience of your business is.

And now we are going to talk about a location, that’s about a place and a premise itself.

The truth that I follow in my career is: any premise can bring profit.

The evidence for that was the implementation of such, as may seem from the first view, insane projects as a fashionable night club with a Caucasian cuisine luxury restaurant behind a filling station on the way out of the city (“Zoloto” night club and “Bambarbia” restaurant).
Continue reading “OPENING A RESTAURANT: how to choose a location and a premise”

In the series of articles on “Opening a restaurant” I am considering for you some typical issues that any person who would like to launch his own business has to deal with.

My practical experience of turnkey startups is already 52 establishments in the sphere of restaurants, entertainment and services. That is why you can consider that I came across the questions like this not less than 52 times, and every time I managed to solve them better and better. So I am presenting not the “bumps”, but the “yield” of my experience.

So, a RESTAURANT NAME. Very often an establishment is “born” exactly from a name. It happens that after watching the movie “The Pirates of the Caribbean” the idea of a kind of a reckless establishment called “Corsair” appeared, a logo with a prototype of Jack Sparrow was drawn in the mind, the names of dishes like “The Tortuga Treasure” and “The Black Pearl”, the staff wearing pirates’ outfit and patches on one eye… Continue reading “OPENING A RESTAURANT: how to choose a good name for your business”